Have you ever dreamed of James Bond’s gadgets becoming a reality? Nokian Tyres, the inventor of the winter tire, has launched the revolutionary Hakkapeliitta 01, pushing the boundaries of tire technology.

Equipped with "On-Demand Grip" and "Double Action Stud Technology", this tire is the world's first to feature temperature-adaptive retractable studs.

  • Studmode ON: In freezing temperatures, the adaptive base compound stiffens, pushing the studs out for maximum traction on ice and snow.

  • Studmode OFF: In milder conditions or on bare roads, the compound softens, allowing the studs to retract. This results in a 1dB noise reduction and 30% less road wear.

No more compromises between safety and comfort. The Hakkapeliitta 01 automatically adapts to the environment, ushering in a new era of winter driving safety and sustainability.